With every festive season, come festive treats and this year, it’s all about brand new flagship stores for designers. Earlier we were proud to announce the launch of Arpita Mehta’s first flagship store in Mumbai. And now, it’s time to announce the very much loved and adored Anita Dongre’s brand new flagship store in Hyderabad! Scroll down below for all the details about this brand new stunning designer store!
Introducing Anita Dongre's New Flagship Store In Hyderabad
Delighting the fans and followers of her work, designer Anita Dongre recently opened the doors of her first flagship store in Banjara Hills, Hyderabad. The gorgeous brand new store is the house of various of Anita Dongre’s labels, including her sustainable luxury brand Grassroot, bridal couture and menswear, along with her silver jewellery and the much loved Anita Dongre Pinkcity!
Talking about her new store, the designer revealed, "Every store is a labour of love but this one is particularly special. It is an ode to craftsmanship in a year that has been particularly hard on Indian craftspeople. I couldn’t think of a better city than Hyderabad with its rich craft culture to create this space in."
With three whooping stories, and spanning across a sprawling 4000 square feet, the store is an ode to Rajasthan’s rich culture that has always been an influence and inspiration for Dongre’s designs.
Starting from the ground floor, the store’s entrance has been created keeping in mind a very neutral palette of beige and blush pink, inspired by the palaces of Jaipur, with reclaimed wooden racks and a soothing water frame that features the carefully crafted stories of the artisans that help Dongre create each design by hand.
The ground floor houses Anita Dongre’s Bridal, Pret and menswear collection which recreate the splendour of Rajasthani architecture. From royal arches that house richly embroidered lehengas, to blue walls that are an ode to the walls of Jaipur city palace, this is a space that will transport you out of your worries and into an era from the past of regal splendidness.
Each section of the store is drenched in the dreamy aroma of rose petals, carefully curated into a holistic experience. The store retails a stunning collection of pocket squares, kurtas, bandis and sherwanis for men, along with lehengas, sarees, printed kaftans and dresses for women.
The Anita Dongre store in Banjara Hills is a living, breathing, a celebration of Indian art and it’s ethnic identity. Not just across each garment, but every section of the store emphasises on the intricacies of Indian craftsmanship. Rich gotapatti, intricate embroideries and carefully handwoven fabrics find a place alongside inlaid floors, pichwai paintings, thikri mirror works and metalworks. From stone carvings to handmade rugs, rustic lightings and antique furniture pieces, the store provide you with little corners of comfort that can help you unwind and discuss topics of importance like the next addition to your wardrobe!
So, without wasting much time, do go and check the designer's store out in Hyderabad!
📍 Store Address:
Road No.10, Banjara Hills,
Hyderabad, Telangana - 500034
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⏰ Business Hours
11 am to 8 pm