If you ask me that I love my job? My answer would always be a YES! Whether it's curating the best content for the brides-to-be or stepping out to stores to give you the latest collection - ShaadiSaga is your one-stop-shop where wedding planning is made super-easy. While India is on a 21-day lockdown due to coronavirus outbreak & you might be worried about your upcoming wedding? Fret not cos we have a LIVE blog to solve all your queries.
Now, coming to inspiring you, my brides. Today, I won't give you a 'gyaan' on What To Wear When but something more fun & refreshing that will surely boost your spirit on a gloomy day. Recently when I visited this designer's flagship store in The Dhanmill, I knew this is nothing less than a candy-store where you will be a kid running here and there & wanting to wear his colourful signature mirrorwork outfits for your celebrations. Sparkling from every corner where mogra and gajra flowers in the store welcome you with a warm heart, Abhinav Mishra is one of India's fastest-growing brands who launched "The Royals" - Spring Summer 2020 collection, which is the perfect blend of modern outfit elements & have a deep-rooted identity in Indian culture.
Especially, crafted for a millennial bride along with the bunch of her friends & loved ones, Abhinav Mishra's outfit designs are a reflection of the constantly evolving & dynamic world that makes the bride confident and charismatic for the wedding bells! Brides, whether you're hunting for an impeccable Mehendi lehenga adorned with his signature mirror work, looking for traditional bridal wear for your daawat night or considering to don a pretty Fuchsia bridal lehenga for your wedding day. Abhinav Mishra is your millennial fashion designer who will spoil you with his breathtaking bridal collection choices, which are perfect for a 2020 bride & bridesmaids along with groom & groomsmen!
Abhinav Mishra Presents "The Royals"- Spring Summer 2020
Trust me, I can't stop swooning over their latest #TheRoyalsByAbhinavMishra collection & the musical videos are so refreshing, fun and playful at the moment that you can't stop watching it on repeat. Drenched in ice-cream shades, ivories, whites, beiges, pinks, and many more colours with gorgeous textures. Infusing the traditional touch with the contemporary outfits, Abhinav Mishra's new Spring Summer 2020 line 'The Royals' spreads in four phases such as Sunflower (that is an idyllic setting of an enchanted picnic), Mausam Mastana (a dreamy day time Mehendi), Tarana (for the millennial 2020 bride who loves to go traditional with a nawabi daawat & a Sufi night) and Retro Romance that is all about a fun-filled wedding with a splash of colours & happiness!
Apart from Abhinav Mishra's millennial bride who loves to ooze her confidence in his outfits and forges her path. "The Royals" is the surreal depiction of various beautiful emotions, love, laughter, friendship, eternal memories, unmatched joy, warmth and happy-tears that are shared with her best friends and family members. Adding to this Abhinav Mishra said, "There are a few days in a woman’s life that leaves an imprint on the recesses of her mind. One of those is the day her best friend, her counterpart in all of life’s adventures, gets married. The amalgamation of colours, textures, occasions, and settings effortlessly transcends boundaries and lands you in a realm where love binds all."
Exclusive Talk With Abhinav Mishra On #TheRoyalsByAbhinavMishra Collection
Tadaa! We went a step ahead and got in touch with the designer who told us how his collection is different from his earlier ones and why it holds a special place in his heart. So, take some notes brides, cos he will convince you totally for your summer 2020 wedding that is going to take place soon!
Q. Why this collection is so special to you?
This collection is very special to me because at this time of the year we can play with pastels and splashes of colour, which is my signature and has been a recurring theme of my designs since the start. I like building a story around each design as each outfit is close to my heart and represents memories and real-life experiences.
Q. Tell us something about the #TheRoyalsByAbhinavMishra campaign?
This entire campaign celebrates those special days when a girl is getting married and focusses on her bond with her best friends, which to me is the foundation of my entire campaign. This new line ‘The Royals’ is a surreal interpretation of those moments grounded in love and friendship. It spread across 4 themes and each represents a different mood and vibe, with the entire premise built on love.
Q. How is "The Royals"- Spring Summer 2020 collection different from your previous collections in the past?
This collection is different from the previous Winter collection as there’s a lot more summery colours as well as prints, there’s also a whole new line of men’s kurtas which complement our collection beautifully. You will see a classic Abhinav Mishra vibe throughout the collection however it is ideal for the season and that makes it different from our Autumn Winter 2019 collections.
Q. Abhinav, how this particular collection is ideal for the 2020 brides?
This collection is perfect for the 2020 bride because the ‘millennial bride’ has come to be our core consumer and she is unafraid of experimentation and taking risks. Colours go beyond red and maroon, the bride and her friends are suiting their style and not adhering to age-old traditions however still staying grounded and celebrating their heritage. It is this sentiment of ‘old meets new’ that makes the collection ideal for the 2020 bride.
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Excited To See #TheRoyalsByAbhinavMishra Collection? Here You Go...
1. Sunflower: The Royals Spring Summer 2020 Collection For The Brides Who Loves Pop of Colours
The first theme under The Royals' Spring Summer 2020 is a 'Sunflower' collection by Abhinav Mishra that talks about a mystical & bohemian day-time affair where the millennial bride dances with the wind in her hair and the sun at her feet. Surrounded by her best friends this latest collection shouts breezy, colourful and free with spirits flying high and magically created with bright and vibrant splashes of outfits for the nuptial ceremonies and wedding day. If you're a bride who LOVES to include dramatic prints and wear ice-cream coloured outfits with mirror-work, then this designer will amp up the glamour and will set the right mood for your wedding bells cos after all ‘she flies by her wings and is a bohemian rhapsody’.
Oh! Don't miss to bookmark the horse pink motif kurta that is perfect for the 2020 grooms!
2. Mausam Mastana: The Royals Spring Summer 2020 Collection For The Classic Vintage Bride-To-Be!
If Sunflower is all about breezy bridal outfits, Mausam Mastana screams vintage aura with the vibrant avatar in a classic Abhinav Mishra's lehenga. With splashes of gold, vibrant colours and bold patterns that are paired beautifully with heavy mirror work his summer collection is for the 21st-century woman who has an affinity of all things timeless. Perfect to wear for an idyllic Mehendi function Mausam Mastana is set against the royal palace with the titillating breeze in the morning & evening with an old-world fervour charm that creates a sparkling mood that bounces to the beat of an old-school Bollywood song!
Don't miss to see the girl-tribe dancing their heart outs wearing #theroyalsbyabhinavmishra!
3. Tarana: The Royals Spring Summer 2020 Collection For The Traditional Brides
Third, the list is an exquisite collection that is ideal for the traditional bride who loves to be royal from inside and outside. The Royals Spring Summer 2020 presenting 'Tarana' has alluring bridal and groom outfits that are drenched in ivories and beiges paired with the sedate colour palette. Crafted his wedding outfits with intricate and heavy Abhala Bharat or Shisha embroidery this collection is perfect to wear on a nawabi daawat (sangeet ceremony) that sets an excellent example of an intimate evening with friends and family members. So, what are you waiting for? As evening falls, dim lights down, light up some candles & lampshades and feel glamorous on your Sufi night.
4. Retro Romance: The Royals Spring Summer 2020 Wedding Collection For The Happy Bride!
And, finally, it's the wedding day where Abhinav Mishra's millennial bride will step into the biggest day of her life with a bounce in her step and a sweet smile on her face. Showcasing the perfect balance of old-world charm with a tinge of glamour the ‘Retro Romance’ from The Royals, SS20 is specially curated for a bride who is getting married soon. Surrounded by her bridesmaids where the pampering is to the next level this latest collection talks about an aura of retro-glam with a fresh colour palette where the designer's signature mirror work reflects the morning sun & mirrors the twinkle in her eye.
Where love is surrounded with laughter and enhanced by ornate floral umbrellas this bright new day brings the joy you deserved always!